STEPHEN WILKES’ WORLD CUP CAMPAIGN FOR VERIZON
Stephen Wilkes continues his collaboration with McCann Erickson for the latest Verizon advertising campaign. The ads feature energetic fans from around the globe cheering on their favorite World Cup team. Each Verizon ad that Wilkes works on shoots anywhere from 50-300 people at a time. For the World Cup campaign, Wilkes worked in segments of large group shots of fans from each each nation, arranging them all together in the end in almost a mosaic-like composition.
Keeping the energy flowing at a shoot of this scale was important to impart a sense of genuine excitement. Music from each country and audiotapes of famous announcers playing memorable games were played to recreate the raucous atmosphere of a match. As each nation has their own distinct look, hours of research were done by Wilkes and the styling, hair, and makeup team to ensure that each country’s fans were represented properly in their costume, body paint, and props.
The end result is that fans will be able to pick out their favorite individual team, but the composition still retains its visual harmony from a distance.
Watch the behind the scenes making of to get a glimpse of what went on during the shoot:
http://vimeo.com/11849368
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